– A prominent milestone for a regional language Podcast, achieved within a short span of 6 months –
The audience response to the 9X Tashan Yaaran Da Podcast has simply been stupendous! Within a short span of time, this regional language podcast has achieved a prominent milestone by hitting over 3 lakh downloads with only 26 episodes. 9X Tashan Yaaran Da Podcast is a fun, candid chat-show featuring some of the biggest artists from the Punjabi Music fraternity.
9X Tashan – Yaaran Da Podcast gained popularity amongst listeners right from the very first episode which featured the crown prince of bhangra – Jazzy B and the King of Punjabi Rap – Bohemia. This was for the first time that the two living legends had come together on a show and they had an extremely candid chat with the young and talented Show Host – Youngveer.
Commenting on the success of the Podcast, Himanshu Gupta, Programming Head, 9X Tashan, said, “We are extremely grateful to our listeners, and also to the guests on the Podcast for such a fantastic response! 9X Tashan Yaaran Da Podcast has received much love and adulation from audience across the length and breadth of India. Podcasting is nothing but a relationship you create between the listeners and you. Through this Podcast, we had aimed to spread positivity among listeners in the current trying times and I am pleased to know that we have been able to achieve that goal. I would also like to thank the talented show host Youngveer and for making the Podcast so entertaining and a big shout out to our Podcast partners Ep.Log Media for making the Podcast widely available across all streaming platforms.”
In spite of the show being conducted in the Punjabi language, 9X Tashan – Yaaran Da Podcast has witnessed maximum downloads from listeners based in Pune, Bhopal, and Jaipur, along with Delhi and Ludhiana. The majority of the listeners of this Podcast are in the 18 – 22 years age group.
Speaking about the Podcast scenario in India, Amar Tidke, Chief Programming Officer, 9X Media said, “While it is fairly new in India, Podcasts have quickly found a loyal listener base and it is definitely growing at a much faster pace. The pandemic-induced lockdown drove Indians to tune into spiritual, infotainment, and entertainment-based audio content. In India, podcasting has been primarily in English and Hindi language however, 9X Tashan Yaaran Da Podcast has proved that regional language podcasts also hold a promising future.”
9X Tashan Yaaran Da Podcast is widely distributed by podcast partners Ep.Log Media across all the leading audio streaming platforms. The episodes are also live on SpotboyE and 9X Tashan’s YouTube channel. Fun excerpts from the Podcast are promoted on 9X Tashan’s digital pages.